Anyone following trends in print media and book publishing will know that this is nothing if not an industry in flux. I am fortunate enough to have front row seats to the evolution of books and media and it is at once a challenging and exciting time. The publishing world was quick to recognize the threat, but they were also, in print media incredibly slow to act upon it and challenge their traditional genre. But over the past few months I have noticed a number of increasingly savvy and interesting approaches to forcing interactivity upon readers. So if ebooks are the new norm and social media is the fastest growing media ever, how then are books, three dimensional handheld books, making themselves relevant or reasserting themselves in an industry in flux?
In the past few months I have seen a number of really creative ideas.
1. The new standard for book tours – is the book blog tour. I have run several here at thriftymommasbrainfood. The virtual book tour makes a lot of sense. Authors don’t need to knock themselves out quite as much criss-crossing Canada to flog their newest release. Instead they do so by pitching bloggers, simply sending books out to a select group with on line influence. There are often accompanying contests, giveaways and reviews.
2. CDs/trailers other media. Sing You Home by blockbuster best-selling author Jodi Picoult has a CD tucked inside the front of the her latest novel, you are to play the CD as a supplement to the chapters. The songs by Ellen Wilber are essentially a soundtrack to the book. This book was published by Simon and Schuster Canada.
3. Complementary use of social media. I just finished a book being promoted by Graf-Martin Media called The Heart Revolution. The author is Sergio De La Mora. The book itself is an empowering faith-based book teaching people to reconnect with their heart and trust the power of that to drive your actions throughout life. Punctuating the book, published by Baker Group, are several links to web sites. The links take you to sermons on line. Creative.
4. Kids books are employing on line games and tricks that kick it up a notch. Best example I have seen of this lately is The Search For Wondla, by Tony Diterlizzi, also published by Simon and Schuster. Main character Eva Nine’s life comes to a computer near you if you hold parts of the book upto a camera on your computer. Bizarre and yet how very logical for sci fi children’s fiction, especially for this generation of children.
5. But truly the smartest thing I have seen so far is The Zen of Social Media Marketing by Shama Hyder Kabani. A book about marketing with this fast-growing media form, the savvy author takes her material to an entirely different dimension. She clearly indicates at the start of the book, that buying it also gives you access to to the continuously updated digital version. Access the site for http://www.zenofsocialmedia.com/ and put the password in provided in her book and receive her latest data and expert opinion.
Tales From the Treehouse: Olivia Goes To Venice
Just in time for Christmas comes the cute new Olivia book. Olivia Goes To Venice is the funny story of Olivia’s first big trip on a plane. In Venice she and her family eat too much gelato and they visit the sights. It isn’t long before Olivia the funny, quirky little pig with a mind of her own and a whole lot of style, leaves her indelible imprint on the ancient city of Venice. We welcomed her here at Tales From The Treehouse.
Thriftymommastips gives this one a $$$$$ out of $$$$$. Perfect for Christmas and all the Olivias you know. Thriftymommastips received a copy of the book to review. The opinions in this blog are all our own.
Olivia Goes To Venice, by Ian Falconer, published by Athenuem, an imprint of Simon and Schuster, age 3 to 7, $17.99 US, $19.99 Canadian. Hardcover picture book, 2010.
So Many Days: Tales From The Treehouse Part 2
This is our latest read: So Many Days, a lovely children’s book about feelings and exploring and potential. The book is So Many Days by Alison McGhee, illustrations Taeeun Yoo, New York Simon and Schuster, Athenuem, 2010, $18.99, US, $15.99 Canada. It gets a four out of five ($$$$ out of $$$$$.) McGhee is the New York Times best-selling author of SomeDay.
So Many Days is a sweet little story with a cute androgenous character and simple verse showing the many ways children can explore and interact with the greater environment. I loved that the main character could be a boy or a girl and that he or she is described as brave and wild and loved, and all things that children need to hear to grow strong and healthy and safe in their own skin. Books that encourage children to explore and understand feelings are always worthwhile reads. Also this one encourages children to feel powerful. It is a simple verse that older kids can read confidently.
The iConnected Parent
So what happens to helicopter parents and their children when the kids go to college? Well, that’s precisely the question Barbara K. Hofer and Abigail Sullivan Moore set out to answer in the new book The iConnected Parent: Staying Connected to Your College Kids( and Beyond)While Letting Them Grow Up. It’s an interesting question and a growing phenomenon – parents who are so extremely connected to their children in a communications age where texting, emailing, Smartphones and data plans mean the apron-strings never really need to be cut. Helicopter parenting, loosely defined as the syndrome of over-involved parents who schedule every moment for their children, always hovering to make life easier, is a popular topic and a relatively new term. We’ve all read of the parents who program their children to the extent that they are rarely left to their own devices. Preschools chosen from in the womb and playdates stacked back to back from birth. But until now, we haven’t really been given an accurate picture of what those families look like as they mature. This book does that and the picture truly is surprising. Hofer and Sullivan have done some remarkable work here surveying students and tracking the number of times per week they are still in contact with parents after the kids leave for college. They found that the number of times families communicated per week was an astonishing 13.4. That figure did not lessen as the young students grew more comfortable in their new surroundings; instead it remained quite consistent. While one might expect that the kids indicated resentment or a wish for less communication with parents, it was not so. Most reported a high degree of acceptance and comfort with their arrangement. They had grown up on cell phones and email and found it natural to call parents frequently and share information on test scores, classes they signed up for, discussions of social adventures and advice on choosing a major. “Whenever (my daughter) was bored, I was her entertainment.” The authors questioned whether income level, race, ethnicity, or distance from home might have an impact on the amount of contact. But none of these factors made a difference. The only slight variation noted was one of gender: daughters phoned home more than sons. Daughters called 14.5 times a week as compared to 11.3 times for sons, and more often both genders were likely to speak with their mother than the father. The communications, Hofer and Sullivan found, were not one-sided at all. Parents too found it commonplace to check in with their kids. While this research is slightly shocking in that it appears most parties are comfortable with the electronic tether, anecdotally there are some astonishing exceptions. There is the mother who tried to log on to her daughter’s university web account only to be told the password wasn’t working. After a mere 75 failed attempts to guess the password, she crashed the university registration web site. Then there are the parents who get pulled into their young student’s social lives hook, line and sinker, instantly emailing the roommate or some college official to confront and resolve the problem.
One might think then that the IConnected Parent is a sort of cautionary tale warning parents to steer clear from constant contact with their child, in a 24/7 world. Not so really. It is simply a snapshot in time showing a strangely evolving reality. Barbara Hofer is a psychology professor at Middlebury College and Abigail Sullivan Moore is a frequent contributor to the New York Times. She writes about children and educational issues. As a result of their partnership this book is a well rounded picture, both of research and reporting, a more three dimensional product than it would have been if either one had chosen to write it independently. The authors take time to add prescriptive advice. Some of it as simple as don’t always jump to answer the phone during the high school years when your child forgets their hockey sweater or exam paper at home.
The iConnected Parent, by Barbara K Hofer and Abigail Sullivan Moore, Simon and Schuster, published
August 10, 2010, Free Press, 288 pages gets a $$$$ out of $$$$$ rating.
To see the extended review of this book visit my review at the New York Journal of Books