Marina Glogovac discussing Kobo at ShesConnected |
So what’s the biggest publishing story of 2010? I think, without doubt the story still has to be ereaders and the growing trend to buying epubs. Last year, for the first time ever numerous public libraries noted that epublications had outnumbered actual physical books being borrowed by patrons. This year the story will be the same, with a small twist. Now there is an even greater emphasis on book apps too. That will continue in 2011. Apps for everything and on line magazines, digital publications will continue to explode. Ebooks now outnumber regular book sales on Amazon. Back in the summer I reviewed the Kobo ereader, on loan from the company for purposes of review. I now own one and have found it to be enjoyable, fun and a nice supplement to my reading. Back in the summer I noted that ereaders are to books, what book to film adaptations are. Both are unique and should be judged on own merits. I still feel they can be complementary. And frankly as a book reviewer my amount of paper hasn’t decreased. Books are still piled high on the bedside table for review. Publishers are still making galleys. I have compared many of the ereaders on the market and found the Kobo the most economical. Also I like the company. Not that I don’t like Sony, whose ereader has received great reviews also and was recently highlighted again in the Globe and Mail as one of the best gifts of the season. I like Kobo, as the little company that could and has taken the market by storm. (Just six months ago the tiny company had 30 employees and now they’ve grown to over 150.) Kobo smartly partnered with Indigo/Chapters early on and that has been a very positive experience for both companies. Kobo churned out a lovely little ereader that women have loved and bought in droves. Their business skyrocketed and then some. They created a gadget that looked like a book, not a piece of computer equipment and that resonated with women. Not that there aren’t a few bugs to still be worked out with this whole phenomenon, but right now it is changing the ways we read. Back in October I heard from Marina Glogovac of Kobo, who spoke at ShesConnected. “Our mission from the beginning was just to get books into your hands.” That they have done. The price of Kobo, the most economical and perhaps the most user friendly of the ereaders, succeeded in changing the price point driving sticker price down on other models. Right now you can purchase a Kobo for $139. For consumers that was a win-win situation. Seniors are another demographic enjoying this new way of reading. Both tech savvy seniors and those who are not so much gadget geeks. Nursing homes and some senior’s facilities are now using these because they’ve found them to be easier for seniors with arthritis. In future ereaders will need to add more children’s books to their library. Kids can easily use these gadgets and will start using them at younger ages. Also some thought needs to be given to sharing of titles. If I buy a book for instance for my Kobo and then want to share it with my mother, as I would with a hard copy of a book, there should possibly be a means to safely and responsibly share my copy. Now excuse me while I finish reading The Room on my Kobo.